Search Engine Marketing - Paid Search

Paid Search brings instant results in the form of clicks through to your website.  But it's a very tricky business - you want the highest quality links at the lowest possible cost.  Anyone can navigate through the Google AdWords set up and management, but it takes the tenacity of a day trader to maximize the ROI.  

That's where we shine.  We have been helping limo clients build their online business since 1999.  Please take a few minutes to read the article we wrote for Limousine Digest Magazine's December 2008 issue.

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Paid Search Marketing

Research

We use state-of-the-art industry tools to determine the highest value search terms for each of our clients.  We start with a basic understanding of the limo industry and build our data from there. 

Campaigns

We normally conduct at least two campaigns for our limo operator clients. 

Local

We design a local campaign that offers maximum exposure for your service offerings within the local service area.  This ensures that potential customers within your local service area will see your ad - and your ad will tout the fact that you are a local limo operator and not some national aggregator buying local terms only to farm out the work to local companies.

National

We design a national campaign for people anywhere in the US- or beyond for that matter - who are looking for your services when they visit your area.  Our national campaigns can lead to some very

Pricing

There is a set-up fee for initial research and campaign design.  This usually ranges from $600 to $1,000 - one time only.

In addition to the media budget (which you will pay directly to the search engine for your clicks) we charge a 25% management fee.  For example, if you set your monthly Google AdWords budget at $1,000, your credit card will be dinged for $1,000 by Google directly, and you will receive an additional invoice from us for $250 ($250 is our minimum management fee regardless of media budget.)