Search Engine Marketing - Paid Search

Paid Search brings instant results in the form of clicks through to your limo operator website. But it's a very tricky business - you want the highest quality links at the lowest possible cost. Anyone can navigate through the Google AdWords set up and management, but it takes the tenacity of a day trader to maximize the ROI.

That's where we shine at LimoWebWiz. We have been helping limousine operators build their online business since 1999. Please take a few minutes to read the article we wrote for Limousine Digest Magazine's December 2008 issue.

limo_digest_dec_08

Click the link below to download the Search Marketing article from Limousine Digest Magazine:
pdf paid_search__fact_and_fiction.pdf

Paid Search Marketing

Research

We use state-of-the-art industry tools to determine the highest value search terms for each of our clients. We start with a basic understanding of the limo industry and build our data from there.

Campaigns

We normally conduct at least two campaigns for our limo operator clients, local and national.

Local

We design a local campaign that offers maximum exposure for your limo service within the local service area. This ensures that potential customers within your local limousine service area will see your ad - and your ad will tout the fact that you are a local limo operator and not some national aggregator buying local terms only to farm out the work to local limo companies.

National

We design a national campaign for people anywhere in the US- or beyond for that matter - who are looking for your limousine services when they visit your area. Our national campaigns can lead to landing clients who would otherwise never find you.

How We Work

There is a set-up fee for initial research and campaign design. This usually ranges from $600 to $1,000 - one time only.

In addition to the media budget (which you will pay directly to the search engine for your clicks) we charge a 25% management fee. For example, if you set your monthly Google AdWords budget at $1,000, your credit card will be dinged for $1,000 by Google directly, and you will receive an additional invoice from us for $250 ($250 is our minimum management fee regardless of media budget.)

Paid Search Marketing
Research

We use state-of-the-art industry tools to determine the highest value search terms for each of our clients. We start with a basic understanding of the limo industry and build our data from there.
Campaigns

We normally conduct at least two campaigns for our limo operator clients.
Local

We design a local campaign that offers maximum exposure for your service offerings within the local service area. This ensures that potential customers within your local service area will see your ad - and your ad will tout the fact that you are a local limo operator and not some national aggregator buying local terms only to farm out the work to local companies.
National

We design a national campaign for people anywhere in the US- or beyond for that matter - who are looking for your services when they visit your area. Our national campaigns can lead to some very
Pricing

There is a set-up fee for initial research and campaign design. This usually ranges from $600 to $1,000 - one time only.

In addition to the media budget (which you will pay directly to the search engine for your clicks) we charge a 25% management fee. For example, if you set your monthly Google AdWords budget at $1,000, your credit card will be dinged for $1,000 by Google directly, and you will receive an additional invoice from us for $250 ($250 is our minimum management fee regardless of media budget.)

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